Privacy Policy
The Rugshack privacy policy has been updated in compliance with
the new data protection laws which come into place on 25th May 2018.
This
Privacy Policy describes how your personal information is collected,
used, and shared when you visit therugshack.co.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When
you visit the Site, we automatically collect certain information about
your device, including information about your web browser, IP address,
time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact
with the Site. We refer to this automatically-collected information as
“Device Information.”
We collect Device Information using the following technologies:
“Cookies”
are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
“Log files” track actions
occurring on the Site, and collect data including your IP address,
browser type, Internet service provider, referring/exit pages, and
date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When
we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We
use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and
to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
We
also use Google Analytics to help us understand how our customers use
the Site--you can read more about how Google uses your Personal
Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally,
we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our
rights.
BEHAVIOURAL ADVERTISING
As described above, we use
your Personal Information to provide you with targeted advertisements
or marketing communications we believe may be of interest to you. For
more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally,
you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please
note that we do not alter our Site’s data collection and use practices
when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If
you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this
right, please contact us through the contact information below.
Additionally,
if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue
our legitimate business interests listed above. Additionally, please
note that your information will be transferred outside of Europe,
including to Canada and the United States.
CHANGES
We may
update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or
regulatory reasons.
Last update 25/5/18
CONTACT US
For
more information about our privacy practices, if you have questions, or
if you would like to make a complaint, please contact us by e-mail.